My new website should be up and running within the next week and one thing you will notice thats different from every other recruiting site is the Real Time Feature.
Everyone from clients to candidates will be able to simply click on the feature and receive real time answers to enquiries. On demand!
What a lot of HR is not fully grasping: is that Social Media for Recruiting is exactly that: SOCIAL
Its a two way dialogue created between people with shared interests. In this case: the desire to find the perfect career connections.
Its not about simply posting an available job on Facebook or LinkedIn as if they were just free job boards and the masses will flock to you. Many of you will have found out already thats a near waste of time in heavily recruited markets.
Its about creating meaningful dialogues with people you develop relationships with.
This requires openess and a true voice.
Thats right: Openess.
That means talking to both clients and candidates as friends on a first name basis.
Its about having a direct and open email access 24/7 for your HR purposes. No answering machine is required because the phone is never switched off: so to speak.
Anyone and everyone who wants to work at your firm should be able to send you a message with:
-no intermediary
-no screening or psychological testing
-no pre-qualifying
-no horrific contract like job postings
-no anonymous HR staff
-no blocked emails
-no blocked numbers
But just as : Friends of Your Brand: Just the way your Customers can Reach You!
Thats true social media working as a recruiting tool! A "John says to Mary: check out XXX company and I know Suzanne: she works with them"......and it all happens within a few minutes: Mary can click on my site: click Real Time: and someone is talking to Mary about company XXX......getting her hooked up.
Hooked Up: yes thats what recruiters really do: and not in the romantic sense: in the career sense.
Our real job is to act as social viaducts: to stream people towards connecting with each other.
Social Recruiting is Active Recruiting: Active Engagement: Active Involvement in the lives of the candidates: Active Brand messaging for the Clients. Actively make matches in real time.
Social Media Recruiting is digging into the fabric of corporate life. Those who do it: have access to the top candidates long before they ever even think of applying.
Like Zappos Agents: As a service agent: my role is to provide as much help to my clients and candidates as I can:
-keeping them abreast of latest retail news
-offering inspiration when discouraged
-finding lost cats: (no not really lost cats: but I would if asked!!!)
Whether or not I have a signed client doesnt prevent me from recommending firms to candidates.
If I know of a role that would suit perfectly a certain candidate: I "hook them up" for free.
Social Recruiting is all about building relationships with retailers on both sides of the fence: hirers and candidates........its just not a one way street.
It just amazes me that so many HR types still have blocked emails:
as if it was the 70s and talent was in a surplus situation.
I recently wrote one Director of Ops saying: Gosh I have lots of people who want to work for your firm: Where can they apply? Is there a person? An email? A number? No reply........my email was then blocked instead.
Great social skills HR! You can be sure I now tell people: NOT to bother with that firm. Who wants to work for a Yesterday Company?
It further amazes me how many HR people think they exist outside of the paid recruiting industry and must block and defend from us as well.
How do you know the day you want a top Directors or VP role: that I wouldn't call you first?
Well I wont: because you are unfriendly........fatal personality for HR I would think.
Recruiters and HR departments must learn to work as one community........the community of talent.......the social community ...........
I have many great relationships now where firms will send me referrals for people they dont have roles for and vice versa......like Friends........Like Facebook Friends!
Live people. Live authentic voices. Live interaction. One Global Retail Village.
If you aren't in it: you will be shut out of the talent industry.
Social media IS the new town square of 200 years ago. Whole new game. Whole new rules.
I invite everyone to come and play with my new website shortly:
its anything BUT a traditional recruiting website!!!
Everyone from clients to candidates will be able to simply click on the feature and receive real time answers to enquiries. On demand!
What a lot of HR is not fully grasping: is that Social Media for Recruiting is exactly that: SOCIAL
Its a two way dialogue created between people with shared interests. In this case: the desire to find the perfect career connections.
Its not about simply posting an available job on Facebook or LinkedIn as if they were just free job boards and the masses will flock to you. Many of you will have found out already thats a near waste of time in heavily recruited markets.
Its about creating meaningful dialogues with people you develop relationships with.
This requires openess and a true voice.
Thats right: Openess.
That means talking to both clients and candidates as friends on a first name basis.
Its about having a direct and open email access 24/7 for your HR purposes. No answering machine is required because the phone is never switched off: so to speak.
Anyone and everyone who wants to work at your firm should be able to send you a message with:
-no intermediary
-no screening or psychological testing
-no pre-qualifying
-no horrific contract like job postings
-no anonymous HR staff
-no blocked emails
-no blocked numbers
But just as : Friends of Your Brand: Just the way your Customers can Reach You!
Thats true social media working as a recruiting tool! A "John says to Mary: check out XXX company and I know Suzanne: she works with them"......and it all happens within a few minutes: Mary can click on my site: click Real Time: and someone is talking to Mary about company XXX......getting her hooked up.
Hooked Up: yes thats what recruiters really do: and not in the romantic sense: in the career sense.
Our real job is to act as social viaducts: to stream people towards connecting with each other.
Social Recruiting is Active Recruiting: Active Engagement: Active Involvement in the lives of the candidates: Active Brand messaging for the Clients. Actively make matches in real time.
Social Media Recruiting is digging into the fabric of corporate life. Those who do it: have access to the top candidates long before they ever even think of applying.
Like Zappos Agents: As a service agent: my role is to provide as much help to my clients and candidates as I can:
-keeping them abreast of latest retail news
-offering inspiration when discouraged
-finding lost cats: (no not really lost cats: but I would if asked!!!)
Whether or not I have a signed client doesnt prevent me from recommending firms to candidates.
If I know of a role that would suit perfectly a certain candidate: I "hook them up" for free.
Social Recruiting is all about building relationships with retailers on both sides of the fence: hirers and candidates........its just not a one way street.
It just amazes me that so many HR types still have blocked emails:
as if it was the 70s and talent was in a surplus situation.
I recently wrote one Director of Ops saying: Gosh I have lots of people who want to work for your firm: Where can they apply? Is there a person? An email? A number? No reply........my email was then blocked instead.
Great social skills HR! You can be sure I now tell people: NOT to bother with that firm. Who wants to work for a Yesterday Company?
It further amazes me how many HR people think they exist outside of the paid recruiting industry and must block and defend from us as well.
How do you know the day you want a top Directors or VP role: that I wouldn't call you first?
Well I wont: because you are unfriendly........fatal personality for HR I would think.
Recruiters and HR departments must learn to work as one community........the community of talent.......the social community ...........
I have many great relationships now where firms will send me referrals for people they dont have roles for and vice versa......like Friends........Like Facebook Friends!
Live people. Live authentic voices. Live interaction. One Global Retail Village.
If you aren't in it: you will be shut out of the talent industry.
Social media IS the new town square of 200 years ago. Whole new game. Whole new rules.
I invite everyone to come and play with my new website shortly:
its anything BUT a traditional recruiting website!!!
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