So all the staff shows up with their mobile devices in their pockets........some right on their desks.
They check them with every buzz and beep.
Store managers are going crazy: writing up rules to bann them: penalizing their useage: stash them in lockers during work hours.
Cell technology is considered the biggest threat to retail productivity managers have ever faced!
Staff cant be fully engaged at the task at hand! Customers are being ignored!
Really?
Not. ..........mostly not.
77% of all retail workers under the age of 40 social network every single day.......
Managers can no more drive out this technology than buggy makers could stop the onslaught of cars a hundred years ago.
Bann them?
well: managers can drive it underground:
staffers sent for coffee: will check in and take 5 minutes longer to return.
staffers putting out the darn garbage will take that chance to check in.
Lock them up?
well: that generates a lot of resentment and creates a perception of a control freak manager and company
Its really very simple: Embrace the technology.
Use it to your advantage.
Offer up cell phone breaks instead of coffee breaks:
Get the staffers to broadcast that you have 50% off right now.
Ask staffers to broadcast: we are hiring!
Give customers business cards with emails to direct staffers listed on them
Ask staffers to compete store to store with each other for sales: via cell phone for updates!
Yes: ASK them to use the technology: to advance your brand! Imagine all these mini salespeople broadcasting your personal message once an hour to thousands of consumers who WILL hear the message: not MIGHT here the message:
because its endorsed by their friend!
You can fight the losing battle of banning personal cell devices while working or you can turn it into the greatest public relations marketing in history: as well as an attractor for hiring new age workers!
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