Many of you will see me tease Amy Hamdorff: Sourcing Specialist for Western Canada for Starbucks:
as she works tirelessly to promote her brand and attract best talent to gravitate towards her.
I am constantly accusing her of stealing all the best talent!
Amy is actually probably one of the best examples of online social recruiting in all of Canada. She knows and understands that recruiting isnt just about asking people to apply to her firm with open job postings:
its about selling the brand Starbucks to her generation.
The candidate exprience starts with each interaction with the company:
it starts as a customer.
The opinion customers have of the firm creates a mental relationship with prospective employees of the future. It sets the tone of great expectations as a consumer and as an employee.
One thing I can say about the Starbucks experience for employees: I have yet to hear a single complaint other than: I want to move up faster in the company!
Why? Because their entire candidate to employee experience is engaging: it wins the hearts of its people. They are proud to work for the firm and feel valued from first contact.
When I receive orders to fill roles I often hear the words: Bring me someone with a Starbucks background. Now thats quite an endorsement!
So Amy and I have a bit of competition going on here. She is able to attrack top talent simply by spreading such a great brand message: she invites all of Canada to participate in everything from coffee tasting to tree planting and by default attract applicants.
She is continually posting updates of Starbucks activities: that not just candidates can participate in. she is a true brand messenger! Who wouldnt want to work for this firm with people like Amy as the social face of the firm? No wonder they consistently come in at the top as one of the best places to work!
Amy is hands down the best social media recruiter I have seen in Canada and old school recruiters need to take special notice of her amazing skills!
The day of the flat boring online job application are dead. Just ask Amy!
My interactions with Amy to date have been amazing. As a fellow social media enthusiast, it was fabulous to see her follow and engage with me on Twitter shortly after our first conversation. It's great to see that she wants to know more about her candidates, outside of what's on paper. Kudos! - Sandy Avvari @savvari on Twitter
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